Dodging Disruption with Software

If your company produces physical products, you might think that your most important assets are the in-depth experience you have acquired in your field, your loyal customer base, or your top-notch manufacturing facilities.

However, industry giants in many fields have been toppled repeatedly by Silicon Valley start-ups and game-changing innovations. When a software-savvy competitor enters your market, they provide new benefits that win over your customers. That leaves you in a game of catch-up to regain market share and re-establish your brand. How can you avoid your company being upstaged by an upstart?